Post by account_disabled on Oct 24, 2023 20:11:23 GMT -8
75% of B2B marketers are now investing in influencer marketing, and 93% of these marketers plan on increasing their B2B influencer use in the future.
According to Ogilvy’s new survey of 550 CMOs across 11 B2B markets conducted for their report on “Influencing Business: The Global Rise of B2B Influencer Marketing,” influencer marketing has become one of the fastest-growing priorities in B2B marketing. In all the time I’ve done this newsletter, not a week has gone by where I don’t have plenty of truly insightful content from B2B marketing experts to share. It’s easy to take for granted just how special that is.By and large, marketers are competitive, but generous with their wisdom and focused on community. When you open up your LinkedIn feed, you'll likely find peers engaging in meaningful conversations, congratulating others for accomplishments, and sharing information to help their network succeed.At the end of the day, we’re all figuring this out together, and we can all play a role in elevating the B2B industry as a whole. In that spirit, let’s explore the latest top trending content for marketers, including an opportunity to learn directly from the folks behind award-winning creative campaignsThe ‘Circles of Doom’: Quantifying the Misalignment of B2B Marketing and Sales (Marketing Week): Jon Lombardo and Peter Weinberg discuss ways to fix “the scariest number in B2B marketing”: 16%, the average ‘alignment’ between B2B marketing and sales, according to LinkedIn research.
Graphic: The bad news: Marketing Phone Number List Sales are rarely aligned. At most companies, each department talks to different buyers.How to Find (and Close) the Hidden Gaps in Your Content Strategy (Content Marketing Institute): Kelsey Raymond breaks down how toperform a content gap analysis that will help marketers address where their content strategy is coming up short.Face the Digital Age in PR and Avoid Pitfalls: Five Ways to Prepare (MarketingProfs): Thomas Mustac suggests five ways to prepare for an increase in deepfakes and other misuses of AI technology that will follow the technology’s proliferation.Five Key Factors to Keep in Mind When Restructuring Your B2B Marketing Team (MarTech): Paroma Sen walks through how B2B marketing teams can reassess their team structures to take advantage of modern trends and technologies.
On September 26th, LinkedIn Collective hosted a live conversation between Cannes Lions judges and Creative B2B Cannes Lions Grand Prix and Gold award-winning marketers. Together, they broke down the judging methodology to examine why the winning campaigns stood above the rest in detail.At the end of the day, we’re all figuring this out together, and we can all play a role in elevating the B2B industry as a whole. In that spirit, let’s explore the latest top trending content for marketers, including an opportunity to learn directly from the folks behind award-winning creative campaigns.
According to Ogilvy’s new survey of 550 CMOs across 11 B2B markets conducted for their report on “Influencing Business: The Global Rise of B2B Influencer Marketing,” influencer marketing has become one of the fastest-growing priorities in B2B marketing. In all the time I’ve done this newsletter, not a week has gone by where I don’t have plenty of truly insightful content from B2B marketing experts to share. It’s easy to take for granted just how special that is.By and large, marketers are competitive, but generous with their wisdom and focused on community. When you open up your LinkedIn feed, you'll likely find peers engaging in meaningful conversations, congratulating others for accomplishments, and sharing information to help their network succeed.At the end of the day, we’re all figuring this out together, and we can all play a role in elevating the B2B industry as a whole. In that spirit, let’s explore the latest top trending content for marketers, including an opportunity to learn directly from the folks behind award-winning creative campaignsThe ‘Circles of Doom’: Quantifying the Misalignment of B2B Marketing and Sales (Marketing Week): Jon Lombardo and Peter Weinberg discuss ways to fix “the scariest number in B2B marketing”: 16%, the average ‘alignment’ between B2B marketing and sales, according to LinkedIn research.
Graphic: The bad news: Marketing Phone Number List Sales are rarely aligned. At most companies, each department talks to different buyers.How to Find (and Close) the Hidden Gaps in Your Content Strategy (Content Marketing Institute): Kelsey Raymond breaks down how toperform a content gap analysis that will help marketers address where their content strategy is coming up short.Face the Digital Age in PR and Avoid Pitfalls: Five Ways to Prepare (MarketingProfs): Thomas Mustac suggests five ways to prepare for an increase in deepfakes and other misuses of AI technology that will follow the technology’s proliferation.Five Key Factors to Keep in Mind When Restructuring Your B2B Marketing Team (MarTech): Paroma Sen walks through how B2B marketing teams can reassess their team structures to take advantage of modern trends and technologies.
On September 26th, LinkedIn Collective hosted a live conversation between Cannes Lions judges and Creative B2B Cannes Lions Grand Prix and Gold award-winning marketers. Together, they broke down the judging methodology to examine why the winning campaigns stood above the rest in detail.At the end of the day, we’re all figuring this out together, and we can all play a role in elevating the B2B industry as a whole. In that spirit, let’s explore the latest top trending content for marketers, including an opportunity to learn directly from the folks behind award-winning creative campaigns.
